Everyday Woman On-the-Go

“I’m juggling multiple things – my makeup needs to do its job without me babysitting it”

From morning drop-offs to evening catchups with friends, we all need makeup that keeps up, We know you are not always aiming for red carpet glam – you are just wanting to look fresh and feel good without worrying if your makeup is still performing.

• Easy – to apply a 10-minute face that lasts through all our errands, meals and meetings

• Light weight to wear, natural shades and hydrating

• We all need products that work with our lifestyle, not against it

Corporate Professionals

“I don’t have time for touch-ups between meetings”

Busy professionals rely on a polished, put – together look- long days and packed scheduled don’t leave room for makeup maintenance.

Long-lasting makeup will let you walk into meetings, presentations, and networking events with the same confident look you started the day with.

Your appearance influences confidence and credibility in all professional settings, your makeup shouldn’t be a liability.

• All-day wear – fade resistant
• Professional shades like rose, nude, mauve, or soft red
• Minimal touch-ups
• Make-up and lipstick that are transfer-proof with non-bleed formulaes resulting in smooth finishes that stay hydrated all day

Content Creators & Make-up Enthusiasts

“If it fades in 2 hours I can’t recommend it to my followers”

As a trend setter and front-line tester of beauty products, you need long lasting makeup that looks great on camera and holds up under scrutiny. For you, it’s not just about beauty – it’s about performance and storytelling. As an ambassador endorsing products you need to know the product you are sharing with your followers has integrity.

• Bold pigmentations, textured varieties – matte, satin, gloss, delivering a smooth, velvet finish.
• Vegan – cruelty free, all natural creative shades with visually striking packaging
• Your reviews will shape buying decisions. If your makeup cant go the distance, it wont get the screen time.

Brides & Wedding Guests

“My lipstick has to last from from ‘I do’ to the last dance”

Weddings can be emotional marathons – full of photos, kisses, tears, and cake. Brides and bridesmaids don’t want to worry about reapplying lipstick every hour. A reliable, smudge- proof formula is a non-negotiable must have.

• Ultra long wear (8 to 12 + hours), kiss proof and transfer proof formulas in shades that complement all skin tones and themes
• Comfortable matte, satin or glossy finishes that are non-flaky flaky and photo flash friendly
• Brides are the center of attention. They deserve makeup that performs as well as they do

Performers & Entertainers

“I can’t reapply on stage – it has to stay flawless”

From theatre actors to dancers or singers, and keynote speakers, performers are always in the spotlight. Under hot lights and high pressure, your makeup must stay put – no smudging, no feathering and no transfer onto mics or costumes.

• Sweat and heat-resistant makeup that stays vibrant and crisp throughout your performance
• Intense colour and high endurance products
• You don’t always get second takes, you need makeup that delivers the first time, every time.

Frequent Travellers

“Stay flawless from take-off to touch down – endless travel, effortless beauty”

As a traveller on the go, you want reliable makeup and skincare that endures long flights, layovers and active days.

Multi-use, compact, durable options for minimalist packing. Hydration is essential to looking seamless throughout your journey.

• All day beauty, zero fuss
• Light weight, breathable and hydrating
• Easy to apply on-the-go
• Skin calming and non-irritating